Thursday 5 March 2009

Building Bridges

Brazil scored its first coverage in China for client Pinsent Masons, the international law firm. Brazil led the PR for the announcement of the new Hong Kong Zhuhai-Macau Bridge - a 29km (18 mile) bridge which is expected to cost $5.47 billion. Construction of what will be the world's second largest bridge will commence at the end of this year and is expected to be completed in 2016. The announcement included the appointment of Pinsent Masons to lead a consortium of law firms to provide legal services for the Hong Kong-Zhuhai-Macau Bridge project.

Brazil was responsible for gaining international media coverage, with a specific brief to generate articles in the international press and Asian and European construction journals. If you can read Mandarin please see the article on the bottom left of the page above.