Brazil has just been appointed to oversee a high-intensity Christmas social media campaign for the unique Penderyn Whisky, recent winners of the “European Whisky of the Year”.The campaign has been created to create awareness and nurture sales of the award-winning Welsh whisky in the UK, US, France & Spain, and the team will be deploying a number of “new techniques” to increase the number of conversations about the brand in the run up to the busiest period for any drinks manufacturer.
