In May, the first ever live TV advert was shown, featuring an amazing spectacle of 19 skydivers, spelling the word Honda in mid-air. Jumping from 14,000 ft over Madrid the team had three minutes, 20 seconds to form the letters during an advert break on Thursday, 29th May at 8.10pm.Brazil was responsible for the PR of this unique advert, gaining blanket media coverage in all the UK national newspapers and lengthy radio interviews for Honda on BBC Radio 2, 4 and Five Live.
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