Brazil has been appointed as the retained PR agency for Genactis, an international healthcare research firm.
Genactis, which has offices in the USA, the UK, Germany, Italy and France, appointed Brazil after a competitive four way pitch. Brazil is the first PR agency to have been appointed by Genactis.
Brazil was called in to change the perception of Genactis from a market research agency to a life sciences provider, and the brief includes both online and offline work. Richard Kenyon, who recently joined Brazil from Fleishman-Hillard’s healthcare agency will lead the account, and will work closely with Brazil MD Joshua Van Raalte.
No comments:
Post a Comment