It is very easy for businesses to create a page on Facebook. However, all too often companies rush onto social media without thinking about how to generate content. It’s one thing to get users to like a page but quite another to get them to stay long enough to truly engage with what is on offer. Getting the right content transforms a page from a glorified advert to a forum for discussion, leading to a genuine dialogue between consumer and business. In the past couple of weeks we’ve developed content such as giveaways, polls, Q&As, news stories and caption competitions on various Facebook pages. What has been abundantly clear is that people want to be entertained, challenged and informed; they are just waiting for the right content to capture their imagination.
We’re particularly proud of our latest partnership: Food Advisers, a new online service which allows consumers to compare different foods’ nutritional values, needs to develop a customer base from scratch – specifically individuals and families with an interest in eating more healthily. Klick Fitness, a new gym chain, needs compelling content for its new Facebook page. So, we put our two clients together and Food Advisers is now providing guides to food and nutrition for the Klick Fitness Facebook page. It’s a perfect fit for both parties – Food Advisers get the word out about their service to keen gym users, and Klick Fitness benefits from free content used to grow its Facebook presence. Simple, but very useful, and it’s something we’re working on doing more and more.
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