Penderyn asked us to get more novice whisky drinkers to try Penderyn whisky – no mean feat, when you consider the fact that, as a small, independent distiller, Penderyn puts its money into making some of the best whisky around rather than expensive marketing campaigns.
So, we came up with an offer drinkers couldn’t refuse – free whisky. With Brazil’s help, Penderyn teamed up with some of London’s coolest bars to offer free warming whisky every Wednesday, all winter long.
We started last week by putting bottles of ‘Welsh Gold’ behind the bar of The Albannach, traditionally a scotch fortress, and Mint Leaf Lounge, one of the City’s most classiest hangouts. How did it go? Well, in our experience, free whisky never fails to draw a crowd, and we warmed many Londoners’ hearts that night.
Just as importantly, London’s most important bloggers got in on the act too: Dwink, Hot-Dinners, Whisky for Everyone, Love Food Love Drink and Foodepedia to name but a few, loved the idea, and showed their support by telling their readers about it. It was also a huge hit on Twitter, and the #WelshWhiskyWednesday hashtag was used to get even more people involved. We’ll be running it all winter long, and who knows – if it continues to do so well, maybe we’ll be taking it further afield...
Meanwhile, check out www.twitter.com/penderynwhisky to find out where we’ll be serving up free Welsh gold this week – hope to see you there!
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