Brazil Leads the New World Order

Best selling author Adjiedj Bakas will be hitting TV and radio programmes this January courtesy of Brazil. His new book, The Future of Finance, predicts how the world will change following the current recession, including a new world order which is challenged by emerging countries such as is being launched in the UK on 16 January 2009. Dutchman Bakas is an adviser to multi-nationals and political leaders across the world, and in The Future of Finance he sets out his vision of the world’s financial markets.

The Future of Finance is already one of the most popular selling books in The Netherlands, and is one of the first books to be requested by Barack Obama’s team in preparation for the new presidential term.

Brazil has been tasked with all communications work for the promotion of this new book, covering English language business media.

What can you do in 60 seconds?

Brazil has been watching the clock this week, questioning what can be achieved in 60 seconds.

For swiftcover.com, Brazil launched a viral email and online competition, challenging people to upload 60 second videos showing the most useful thing to do in less than a minute, with the best or funniest one winning a year’s free car insurance.

The competition is part of the Swift Relief campaign, designed to help consumers have stress-free experience and provide them with tips and hints for an easier life.

www.swiftrelief.co.uk

If it’s difficult it’s worth doing…

In May, the first ever live TV advert was shown, featuring an amazing spectacle of 19 skydivers, spelling the word Honda in mid-air. Jumping from 14,000 ft over Madrid the team had three minutes, 20 seconds to form the letters during an advert break on Thursday, 29th May at 8.10pm.

Brazil was responsible for the PR of this unique advert, gaining blanket media coverage in all the UK national newspapers and lengthy radio interviews for Honda on BBC Radio 2, 4 and Five Live.

Welcome to the Brazil Blog

Welcome to the new Brazil Public Relations blog